Web Survey Bibliography
(a) Relevance & Research Question:
The results of a number of studies comparing data collection via personal interviewing (CAPI) and self administered web surveys (CAWI) suggest that online data collection leads to more honest answers (e.g., Bronner/Kuijlen 2007; Duffy et al. 2005; Hoppe/Lamp 2001; Loosveldt/Sonck 2008; Marta-Pedroso et al. 2007). This is usually attributed to the absence of an interviewer in the online realm and the therefore lower tendency of respondents to answer questions in a manner that will be viewed favorably by others. However, to date no study has used a standardized scale to measure social desirability on an individual respondent level and assess its influence of on data quality in face-to-face and web surveys.
(b) Methods & Data:
In an experimental study respondents were either interviewed by an interviewer in person (n=402) or with a self-administered web questionnaire over the internet (n=387). Respondents for the face-to-face survey were recruited via quota sampling, the web survey was administered to members of an online panel using the same quotas. Among others respondents were asked about their attitudes towards different cultures, countries, and their citizens. Additionally, an adapted version of Paulus’ (1984) scale measuring impression management was used to assess the influence of social desirability on data quality.
(c) Results:
The results confirm that social desirability is less pronounced when respondents answer the questions in a self-administered web survey compared to an personal interview.
(d) Added Value:
The use of a standardized scale allows to test for the potential of social desirability as a moderator for mode effects.
GOR Homepage (abstract) / (presentation)
Web survey bibliography (4086)
- Is Pretesting Established Among Online Survey Tool Users?; 2012
- An Evaluation of Two Non-Reactive Web Questionnaire Pretesting Methods; 2012; Lenzner, T.
- Recommendations for implementing online surveys and simple experiments in social and behavioural research...; 2012; Hewson, C. M.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- A taxonomy of paradata for web surveys and computer assisted self interviewing (Casi); 2012; Callegaro, M.
- Can Social Media Research replace traditional research methods?; 2012; Faber, T., Einhorn, M., Hofmann, O., Loeffler, M.
- Bad Boy Matrix Question – Whatcha gonna do when they come for you?; 2012; Tress, F.
- Matrix vs. Single Question Formats in Web Surveys: Results from a large scale experiment; 2012; Klausch, L. T., de Leeuw, E. D., Hox, J., de Jongh, A., Roberts , A.
- Effects of Static versus Dynamic Formatting Instructions for Open-Ended Numerical Questions in Web Surveys...; 2012; Kunz, T., Fuchs, M.
- FamilyVote – Conducting online surveys with children and families; 2012; Geissler, H., Peeters, H.
- The influence of social desirability on data quality in face-to-face and web surveys; 2012; Keusch, F.
- Reducing the Threat of Sensitive Questions in Online Surveys; 2012; Couper, M. P.
- Using the Internet to Administer More Realistic Vignette Experiments; 2012; Caro, F. G., Ho, T., McFadden, D., Gottlieb, A. S., Yee, C., Chan, T.,
- Succinct Survey Measures of Web-Use Skills; 2012; Hargittai, E., Hsieh, Y. P.
- Data Use: Trying to bring the numbers alive ; 2012; Rung, J., Woll, B., Edstrom, C.
- The impact of two-stage highly interesting questions on completion rates and data quality in online...; 2012; Hansen, J. M., Smith, S. M.
- User models as revealed in web-based research services; 2012; Bodoff, D., Raban, D.
- When to Use What Research Design ; 2012; Vogt, W. P., Gardner, D. C., Haeffele, L. M.
- Assessing the Quality of Survey Data ; 2012; Blasius, J.
- Collecting, Managing, and Assessing Data Using Sample Surveys; 2012; Stopher, P.
- Designing and Doing Survey Research; 2012; Andres, L.
- The Impact of Visual Design in Survey Cover Letters on Response and Web Take-Up Rates; 2012; Mockovak, W.
- Validation of an online questionnaire measure of the relative reinforcing value of food; 2012; Reslan, S., Saules, K. K., Greenwald, M. K.
- Monitoring Validated Quality of Life Outcomes After Prostatectomy: Initial Description of Novel Online...; 2012; Sebrow, D., Lavery, H. J., Brajtbord, J. S., Hobbs, A., W., Levinson, A. W., Samadi, D. B.
- Who should supervise students during self-report interviews? A controlled experiment on response behavior...; 2012; Walser, S., Killias, M.
- Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study; 2012; Fenner, Y., Garland, P., Moore, E. E., Jayasinghe, Y., Fletcher, A., Tabrizi, S. N., Gunasekaran, B.,...
- Exploring Animated Faces Scales in Web Surveys: Drawbacks and Prospects; 2012; Emde, M., Fuchs, M.
- Smart Surveys for Smart Phones: Exploring Various Approaches for Conducting Online Mobile Surveys via...; 2012; Buskirk, T. D., Andrus, C.
- Use of incentives and web-based administration for surveying student alcohol and substance use in an...; 2012; Onoye, J. M., Goebert, D., Nishimura, S.
- Reminders in Web-Based Data Collection: Increasing Response at the Price of Retention?; 2012; Goeritz, A., Crutzen, R.
- Does survey format influence self-disclosure on sensitive question items?; 2012; Kays, K., Gathercoal, K., Buhrow, W.
- Why semantic differentials in Web-based research should be made from visual analogue scales and not...; 2012; Funke, F., Reips, U.-D.
- Using Webinar Polls to Collect Online Survey Data: The Case of a Behavioral Finance Problem; 2012; Sahu, C.
- Non-Response Bias with a Web-Based Survey of College Students: Differences from a Classroom Survey About...; 2012; Wells, W., Cavanaugh, M. R., Nobles, M. R., Bouffard, Je. A.
- The cost-effectiveness of cash versus lottery incentives for a web-based, stated-preference community...; 2012; Gajic, A., Cameron, D., Hurley, J.
- Multiple Sources of Nonobservation Error in Telephone Surveys: Coverage and Nonresponse; 2011; Peytchev, A.; Carley-Baxter, L. R.; Black, M. C.
- Online Questionnaires for Outbreak Investigations; 2011; Parry, A. E.; Johnson, D. R.; Byron-Gray, K.; Raupach, J. C. A.; McPherson, M.
- Inventory of published research: Response burden measurement and reduction in official business statistics...; 2011; Giesen, D. & Snijkers, G. (Eds.), Bavdaz, M., Bergstrom, Y., Gravem, D. F., Haraldsen, G., Hedlin, D...
- Effects of speeding on satisficing in Mixed-Mode Surveys; 2011; Bathelt, S., Bauknecht, J.
- Using Research-Based Practices to Increase Response Rates of Web-Based Surveys; 2011; Perkins, R. A.
- Using break-offs in web interviews for predicting web response in mixed mode surveys; 2011; Beukenhorst, D.
- Web panels in Slovenia; 2011; Lenar, J.
- Traditional and non-traditional treatments for autism spectrum disorder with seizures: an on-line survey...; 2011; Frye, R. E., Sreenivasula, S., Adams, J. B.
- Understanding the new digital divide—A typology of Internet users in Europe; 2011; Brandtzæg, P.B.; Heim, J.; Karahasanoviæ, A.
- Patients’ attitudes toward side effects of antidepressants: an Internet survey; 2011; Kikuchi, T., Uchida, H., Suzuki, T., Watanabe, K., Kashima, H.
- Web-based or paper-based surveys: a quandary?; 2011; Bennett, L., Sid Nair, C.
- Refining the Total Survey Error Perspective; 2011; Smith, T. W.
- ELIPSS: Étude Longitudinale par Internet Pour les Sciences Sociales; 2011; Legleye, S., Lesnard, L.
- Less questions, more data: Revitalizing the european currency in single source affluent audience measurement...; 2011; Hartman, H.
- Linking website exposure data to survey data: A single-source solution; 2011; Krahn, J., Landi, J., Melton, E.